The most vital of all modern day resources to any organisation is its people. In today’s world there is not a single business that can afford to underutilise its resources, most specifically its human capital.
The attitudes of your people towards clients, how they treat them and the manner in which they resolve customer issues, matter! A great deal. Your competitor may have the same product as you do, but it is your people who will ensure clients return time after time. Your people are the greatest competitive edge you have.
Your people are not a difference. Your people are THE difference!