Frequently Asked Questions

Where did you get the name Pure Magic?

Whilst working as a freelance trainer, having just completed a days training, one of the participants said, “wow, this training has been pure magic, what I have learned today it has completely transformed the way I will operate both at work and in my personal life and no brain surgery was necessary!” So, Pure Magic was born!

We regularly research and update our courses, so you are able to receive the most recent information possible. Importantly, we deliver our courses in enjoyable and interactive ways that help participants learn and ultimately, achieve business and organisational goals.


What would you describe as your core programs?

This is a difficult question as because of the fact that everybody in Pure Magic has many specialised skills so we are able to provide a wide range of evidence based courses to our clients, depending on their needs and strategic business outcomes.   However, the most popular and perhaps then the ‘core’ programmes we provide are:

  • The Resilient team/organisation
  • The Resilient Community Worker
  • Emotional Intelligence as part of your professional and personal repertoire
  • Accidental Counselling – helping others through distress
  • Resolving Conflict Intelligently – Using Verbal Judo and Emotional Intelligence as part our your armour
  • Coaching and Mentoring – Growing your people to greater heights!
  • Leadership in Action
  • Team Building
  • Customer Service
  • Managing organisational change
  • Loss and grief


Describe how the training and development that Pure Magic does is attached to business or team outcomes?

Research indicates that the best kind of training, where maximum skills or knowledge is gained, is achieved when it is enjoyable, informative and is something, which participants can apply in their work and other areas of their lives.

Training must be part of making participants more competent in their roles, which in turn assists the team to achieve its performance objectives. These objectives  are linked to the organisation’s vision and strategic direction.  By aligning training outcomes to business outcomes, greater profitability and longevity of the organisation are assured.

Do you think a team ‘code of conduct’ is important in teamwork?

Successful teams comprise two critical areas.   One is tasks and the other is relationships.  Both are as important  as each other  in achieving goals, reaching business outcomes and ensuring the profitability of the organisation.  However, traditionally in organisations the focus has been on tasks, but research over the last two decades shows that an organisation can be very competent in its tasks, but if the relationships in teams or organisations are fraught with conflict, disagreements and behaviour that work against effective practise, then a team will never reach high performance.

The code of conduct, designed by the team,  implemented and assessed by them, is the set of behavioural guidelines that keeps the team on track in their relationships with each other, other parts of the organisation and their wider audience, such as the client.  A code of conduct is more than important.  It is critical!


Describe why emotional intelligence is important in the workplace?

The workplace competencies that independent studies have identified as distinguishing outstanding performers and leaders from the average worker are largely based on emotional intelligence. More importantly, as you go higher up the organisational ladder, these skills have greater and greater value.

Emotional intelligence  relates to how well we manage our emotions and thus how we affect those around us.  If we are calm and rational during conflict and are able to communicate our intentions intelligently, we are more likely to have a positive outcome in our dealings with others. Contented, happy people generate  greater profitability! This is one example of the importance of emotional intelligence in organisations, as most organisations never achieve their potential, or at best under perform due to ineffective human interaction, not task related incompetence.


What does the Accidental Counsellor Program entail?

We all struggle with life at times.   It is a known fact that when we are guided through our difficult times via another, using key communication and interaction skills such as the ability to listen well, show compassion, seek solutions to  problems and by being validated,  it will greatly enhance their ability to move through the difficult situation.  This is applicable both in professional and personal settings.